COLLABORATIVE DISCOVERY

• Identify the sources of content, partners and data feeds available to the project
• Identify other mobile apps with similar features as relevant examples
• Issue project management keys and identify customer team members
• Outline project timeframe and cost with a detailed statement of work.

PRE-DEVELOPMENT

• Gather client logos, graphic assets and brand guidelines
• API testing and verification
• Monetization opportunities identified and Ad Network accounts created or connected to.

UX AND GRAPHIC DESIGN

• Basic concept development (with client feedback)
• Create workflow and wireframes
• Identify any additional assets required
• UI Design refinements and user testing (with client feedback)
• Production-ready graphics submitted to development team

DEVELOPMENT

• Identify shared components and needed elements and assign tasks to team.
• Create working mockup of application, navigation flows, title bars, etc.
• Build (client has access to monitor development in real-time using GLxSmartClient available in iTunes and Google Play)
• Weekly progress and milestone Webex updates and sync
• Integration of commercial Elements (if desired by client)
• Client feedback and testing

QA TESTING & PRELAUNCH

• App tested for iOS & the fragmented Android ecosystem across all device formats
• Events for analytic identified & logging implemented.

APP PUBLISHING & LAUNCH

• App compilation and submission to necessary stores (iTunes, Google Play, Amazon Marketplace)
• Optional half-day training session (app updates, changes, additional features, etc.)
• Optional maintenance agreement
• Target potential relevant retail launch partners
• Optional App marketing.

POST-LAUNCH

• Analytics analysis to report on usage, click flow and combined eCPMs.
• Optional push notification marketing plan,
• Evaluate usage trends, and calculate overall Lifetime Value (LTV) of users.
• Identify areas of improvement